we put michelle obama out there in a big way. she really motivated the base. people saying, wake us up on the guy has a chance to meet us. >> what were you doing on debate nights? there were these national conversations on politics. on one side, what were you guys trying to do? >> we are trying to enter into the commentary. they wanted to see how the message was unfolding. there are things that we kept good notes on. >> you have been quoted on this before, the issue of immigration and going after rick perry. you still stand by -- overreacting to perry? >> stuart says you have to go out and take it. at that moment in time during the american assess, rick -- process, rick perry was a very formidable opponent. we were running a campaign used on jobs and the economy. this is the governor of a state. people would say -- we knew he was formidable. we began the debate process. we did some in the debate. >> very aggressive early. >> early on. and when he had written about on security. >> i think he used the phrase "ponzi scheme." >> he did. by the third debate and we